Building a website can be a daunting task if you have limited Internet experience. It can be daunting even if you are a experienced user. What do I need to get started? What should I include? The following is written to at least give you a starting point.
First you should have a Internet marketing plan. The plan should set an outline for what you want to accomplish with the web site. You need to think about the image you currently portray now and how you can carry over online. Use your current marketing materials and signage to guide you. Think about things like:
-Who is my ideal prospect/customer?
-What makes me better than the competition?
-What product or brand name shall I promote?
Next decide how many pages you will require. All websites should at a very minimum have the following pages, Home or About Us, Product/Service (maybe more than 1), Contact Us and finally a Location page if you have a storefront or office. Most companies will have at least four pages to their site.
Finally create a Site Layout. Take a piece of paper and draw as many boxes as your web pages will have. So staying with four, we would draw four boxes. Label each box for the page, ex. Box 1 Home/About Us, do this for all the pages and you now have a site map. Now do the same with four blank sheets of paper, ex. Page 1 Home/About Us. Below your title write a brief description. Next put down any ideas, images or thoughts you have about what this page should say.
This is the process we follow when helping a new client grow their business. I would be happy to share an example if you like.
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