How to get customers in your business today using CRM.

We have began to look at how your small business can use CRM. As you may recall the CRM is a great way to manage existing contacts. I gave a few items on how to use CRM to grow your business. Now we grow on one specific item. We start with this example:

You have an auto shop that does auto repair. You place a sticker on the windshield as reminder for your customer to come back when it's time for an oil change about every three months. Works great, your customer see's it every day.

Now you have that sticker serving as a retention piece and promoter; but how do you get them back sooner? What other needs do they have that you could serve that the customer might not realize? Enter our wonderful CRM.

Instead of paying money to send reminders via mail of promotions we take full advantage of our CRM software. While the customer is serviced at your store you collect thier information for your database...with integrity and protect it with all you got.  

Now you send emails maybe weekly or monthly. You still run the proven promotions like, "Free tire rotation and Inspection" or  "Get your vehicle ready for winter." But now your sending the promotion in real time and you add a call to action. "For your appointment and no waiting call 505..." You can also send promotions about new services you offer or different services.

 And how much does it cost to send email? How quick does an email arrive instead of snail mail? Win and win...baby thats a win!!!

CRM in all it's glory just got business in your door, reminded your clients your in business and costed nothing for printing and mailing!

Please contact me if you have any other ideas about how you can use CRM and share if you found helpful.

Fran Tarkenton's Quick 3 keys to success

This past week I got to share a confrence call with business partner and NFL Hall of Fame Quaterback Fran Tarkenton. When we asked the small business expert what are some keys to success in business? He responded with three quick bullet points:

-You have to have a great product. If your product isn't something people want or need you can't sustain growth or even maintain your current base.

-Customer experience is key. You have to treat your customer so good and create enough value that your customer want's to continue to buy from you or send you business.

-And finally you have to like to work. Fran mentioned the following names: Sam Walton, Harland Stonecipher, Bill Russell, Michael Jordan and Tiger Woods. While mentioning these names he said they all have one thing in common...they liked to work. And they work hard simply because they enjoyed and believed what they we're doing.

Great and simple advice.  If you have a goal, you might as well be running!