We have began to look at how your small business can use CRM. As you may recall the CRM is a great way to manage existing contacts. I gave a few items on how to use CRM to grow your business. Now we grow on one specific item. We start with this example:
You have an auto shop that does auto repair. You place a sticker on the windshield as reminder for your customer to come back when it's time for an oil change about every three months. Works great, your customer see's it every day.
Now you have that sticker serving as a retention piece and promoter; but how do you get them back sooner? What other needs do they have that you could serve that the customer might not realize? Enter our wonderful CRM.
Instead of paying money to send reminders via mail of promotions we take full advantage of our CRM software. While the customer is serviced at your store you collect thier information for your database...with integrity and protect it with all you got.
Now you send emails maybe weekly or monthly. You still run the proven promotions like, "Free tire rotation and Inspection" or "Get your vehicle ready for winter." But now your sending the promotion in real time and you add a call to action. "For your appointment and no waiting call 505..." You can also send promotions about new services you offer or different services.
And how much does it cost to send email? How quick does an email arrive instead of snail mail? Win and win...baby thats a win!!!
CRM in all it's glory just got business in your door, reminded your clients your in business and costed nothing for printing and mailing!
Please contact me if you have any other ideas about how you can use CRM and share if you found helpful.
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