Customer Relationship Manager maybe one of the sharpest tools you have in the shed. CRM is database software that helps manage client's information. It has many useful purposes in today’s technology driven market.
CRM can be used in your business in many different areas. The first one that most people use it for is contacts. Contact management is huge. Most people spend a career shaking hands and making partners. They lose their phone and have no back up done. Cell phones have cause us all not to commit numbers to memory.
Many sales professionals use some sort of CRM to help them grow their customer base, so should the small business owner. As we meet possible clients we need to know where we are with them in the sales process. CRM allows you to enter the contact, track all your meetings with them, and set follow thorough’s, don’t believe in the term follow-up. On top of that you can set important dates like a birthday or anniversary to help develop that relationship.
You can also use CRM to help run special promotions. You have an existing database of contacts and ready to run. You simply create your document, select your mailing list you created in the software and send.
Next we will began looking at how you can use CRM to market your business.
No comments:
Post a Comment